Category Archives: Services

21Apr/14
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Tour Campaigns

Tours are increasingly the most important thing for any rock band. That is not just true of young bands, but established acts too.

As we all know with the amount of money from record sales decreasing, that more and more you need to rely on touring to make up the shortfall and to get your band heard.

But – and let’s be blunt about this – unless you get a crowd to watch you play then, aside from being good fun, the whole thing is pointless.

At MAXIMUM VOLUME PR we recognise just how important it is to get the word out about your upcoming live shows and we will work with you to make that happen in the most effective manner.

If you buy a tour package from us we will:

Ensure tour dates are displayed prominently on social media
Send out targeted press campaigns to relevant online and print publications in the areas where the gigs take place
Target your band to relevant national publications and websites
Create a buzz on social media while you are on tour
Ensure that at least one of the gigs is reviewed on respected blogs and websites

We will do this whether you are the support band or the main act.

And it doesn’t matter whether you are a part time band who tours once or twice a year, or a hardworking act who is playing hundreds of shows a year, MAXIMUM VOLUME PR can help.

21Apr/14
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Album Campaigns

“The album is dead” – every year it seems someone is saying this. The Cult’s Ian Astbury was at it not long ago.

At MAXIMUM VOLUME PR we say, with all due respect to Mr. Astbury and the rest, rubbish!

We still buy albums (and lots of them, thank you very much), you still buy albums, you have gone to the trouble of making one, shouldn’t people hear it?

And ask others if the album is dead – ask Ginger Wildheart, who since he started selling his albums direct to his fans, has never made so much money from record sales.

The fact of the matter is this: the record industry has changed over the last few years, and whether we like it or not, it’s not changing back.

So you have written an album you are proud of and want people to hear? You need to tell people about it, you need to market your music to them.

At MAXIMUM VOLUME PR we offer the most comprehensive album promotion package around. We will work with you for three months (usually a month prior to release and for two months after – but we can talk about this together) to create about a buzz about your record, and then tell everyone how good it is.

We will:

Work with you to create the perfect campaign
Write and distribute press releases to targeted publications, websites and radio stations
Help with social media campaigns for the record
Help you sell the album to your fanbase
Help you increase that fanbase
Offer advice and consultancy on how to sell the record
Make sure key industry figures hear the best tracks

The days of selling millions might have gone, but that doesn’t mean that people shouldn’t hear – and buy – the music you create.

Let MAXIMUM VOLUME PR promote your new album today.